Good reasons

Dresdeners spend around 1.22 billion euros a year on their vacations, as calculated by the Pestel Institute for Systems Research on behalf of the German tourism industry. This means that every Dresdener spends an average of 2,300 euros a year, which corresponds to 16% of the money spent by Dresdeners as a whole. This puts Dresden in a top position nationwide - which means that a successful travel trade fair can also be expected for the coming year

Good reasons at a glance

  • A particularly travel-loving and affluent audience: Dresdeners spend a total of around 1.22 billion euros on their vacations every year
  • Cultural magnet with positive demographic development, longstanding birth capital of Germany
  • Over 25 years of travel trade fairs - Dresdeners' desire to travel is unbroken
  • Industry purity and high quality thanks to ISO certification
  • Gain new customers in a relaxed atmosphere
  • Target group-specific presentation of your products
  • On-site sales and bookings as well as post-fair business
  • Unique media package for marketing thanks to membership of the DDV media group
  • Friendly service and comprehensive trade fair support from a single source

Are trade fairs still relevant today?

Many people ask themselves: "Why should I go to a trade fair when I can get a lot of information online?" We think that important knowledge cannot be obtained via electronic media - the feeling of competence and trust in a company and its employees and the communication of experiences and emotions go far beyond a pure product presentation. The Internet is not replacing personal communication. On the contrary, the need to establish and maintain contacts directly and personally is growing again. Trade fairs remain relevant, and it is still important for everyone involved to look each other in the eye when doing business together.

The Association of the German Trade Fair Industry (AUMA) also currently sees trade fairs as the second most important communication tool, right after the company website. The fact is: a trade fair event is always a reflection of the surrounding economic situation, and the saying still applies: trade fairs don't create markets, they accompany them. And we can be optimistic about this, as the Saxon state capital and the surrounding area have developed into an important economic region. A good atmosphere, lots of communication, important information and exciting innovations - our trade fairs offer all of this. You are cordially invited to attend and be part of the success.